Edition 2022 – Master Class


On April 30th and May 1st, the first edition of Foro Brasil España focused on Master Classes with international business schools and universities will take place in the Dona Flôr auditorium of the Hotel Fera Palace in Salvador.

The Forum, which has always taken place in Spain with a large number of panels, will be held for the first time in Brazil, with the co-organization of ABRESCCO and with a different purpose.

The Master Classes Forum aims to promote the positive exchange of ideas from different points of view on economics, business, innovation, foreign markets and high-level education.

In this first edition in Salvador, we are focusing on two highly prestigious international business schools, ie Business School and esade Business School.

All this debate will take place in the form of panels and lectures on the second day, with important names from the national and international scene and interative classes on the first day, with the exhibition of cases approved especially for the classes of this event.

The entire conference will be recorded and made available later on the Internet on our YouTube channel.

Event and Format

Day 1


Led by scholars from three of the most renowned business schools of the world, this event will explore real-life business cases and promote a full day discussion on innovation in business.

This will be a unique opportunity for Northeastern Brazilian leaders to taste what is it like to attend a top business school case method class, to get in touch with some of the most advanced ideas on innovation strategy, and to contribute with their own experiences to the discussion.

Attending an international MBA is a unique life-changing experience. Not only it sharpens one’s business acumen, but it also widens horizons, boosts international networking and provides the tools one needs to excel in business and add real value to organizations.

This session is a unique opportunity for individuals to reflect about the role they play on their organization, their career path and their professional ambitions, and to get tips to better understand how to apply for a top-school MBA.


The sessions will be structured as participative discussions of real-life businesscases, known as the case method. In this type of classes, professors are the facilitators who structure and stimulate the audience to explore the case, provide their views and share their own experiences. In this sense, unlike traditional lecture classes -in which knowledge flows unilaterally from professors to audiences- in case method classes knowledge is jointly built from a wide discussion nourished by the professor but emerging from the students. The prior reading and studying of the assigned texts is therefore crucial for the success of the discussions.

Day 2


It will be an opportunity for the narrowing of networking among Master Class students, in an environment with discussions with leaders and influencers of relevance in the Brazilian scenario. We will transport the best practices of our events held outside Brazil and provide panels on current topics of the national socio-economic scenario.



Panel, a modality where experts who are generally of great repute, debate the subject and the public participates as a spectator, enabling some questions from the public during a predetermined period.


Event Schedule

Day 1 - 30th


13:10 - 14:00 | Register of participants.

14:00 - 14:10 | Message from the Organizing committee: Bruno Pena

14:10 - 14:20 | Message from the Consul of Spain in Salvador: Carles Perez-Desoy Fages

14:20 - 16:00 | IE Business School

14:20 - 14:30 | Director: Newton

14:30 - 16:00 | Professor: Pedro Corrales

Case: Zipcar: Refining the Business Model

Methodology: Discussion of previously sent case

16:00 - 16:30 | Coffee Break

16:30 - 18:10 | ESADE Business School

16:30 - 18:10 | Director/Professor: Xavier Casademunt

Case: Michael Phelps: “It ́s Okay to Not Be Okay”

Methodology: Discussion of previously sent case

18:10 - 18:30 | Networking

Day 2 - 01st


13:10 - 14:00 | Register of participants.

14:00 - 14:10 | Message from the Organizing committee: Bruno Pena

14:10 - 14:20 | Message from ABRESCCO: Antônio Peres Junior

14:20 - 14:50 | Lecture: Monica Mihaela Stirbu – Romanian Ambasador

Topic: The relation among Brazil, Romania and Spain

15:00 - 16:20 | Panel: Brazil, Spain and Romania: Nations always ready for migratory receptivity.

Panelists: Victor Ventin, Antônio Peres Junior

Moderator: Edson Roberto Dreher

16:30 - 16:40 | Testimonial: Ianco Cheila

16:40 - 17:10 | Coffee break

17:10 - 17:40 | Lecture: Joe Haslam

17:50 - 19:20 | Panel: The future of the world economy and trade

Panelists: Julio Ribas, Guilherme Anversa

Moderator: Newton M. Campos

19:20 - 20:00 | Networking


Convention Center Hotel Fera Palace (Salão Dona Flôr), Salvador, Brazil.


Apr 30th and May 1st, 2022


Students, Entrepreneurs and Executives interested in high level international education.


English (first day)
Portuguese (second day)


80 pre-selected people audience



Is the Director responsible to the Draft Beer Division at HeinekenEspaña. He has more than 20 years in marketing, trade and sales in companies like Heineken, General Mills, Parmalat and Fuente Liviana. During his career he received many prizes over his advertise campaigns (‘Piensa en verde’ and ‘Invierno com Häagen-Dazs’) and innovative ideas. He is marketing and entrepreneurship Professor at IE Business School and also coordinator of the AMP (Advanced MBA) in Brazil.



Executive Director of the Owners Scaleup Program (OSP) at IE University, teaching Scaleup Programs across different masters. Previously Joe was Chairman and a cofounder of Hot Hotels, which grew to become Europe ́s leading last minute, mobile only, hotel room booking App offering hotels in 54 countries & 320 cities. Hot was accelerated by Techstars Boston as one of the Summer 2015 intake. He was also one of the founding team members of Marrakech, a Dublin based e-procurement company that raised over $75 million in Venture Capital and scaled to over 250 people. He has been interviewed or quoted by multiple media agencies like Al Jazeera, Wall Street Journal, New York times, Washington Post and Forbes.


Consul general of Rumania in Salvador-Bahia-Brasil. President of ABRESCCO. Attorney at law.


Diplomat. Currently Consul General of Spain in Salvador de Bahia. Degree in Law and Philosophy. Author of several works in the press and law and international relations magazines. Professor of Diplomatic Law in several universities


CEO of Solutio (XP Investimentos accredited), Managing Partner – Life and Pension Broker. In addition, he is Vice President of the Brazil-Romania Bilateral Chamber of Commerce and Industry and Honorary General Consul of Romania in the State of Santa Catarina.


CEO (Diretor Presidente) at Aeroporto Salvador Bahia (VINCI Airports). During he’s carrier Julio moving onto leadership roles (Director Level) with strategic responsibility, and later to General Manager position as Chief Executive Officer of Swissport, Managing Director of SCA Brazil, General Manager of Mabesa and others.


Ambassador Extraordinary and Plenipotentiary of Romania to the Federative Republic of Brazil and the Republic of Suriname, resident in Brasilia.


Mechanical Engineer, born in Bacau-Romania, in Brazil since 1962, currently works in the graphics industry, with some knowledge in the area of leisure and tourism and in agribusiness in Brazil.


Partner at XP Inc and investment fund manager at XP Advisory. He also worked as a manager at HSBC Global Asset Management. He has a degree in business administration from ESPM-SP and has been certified as an ANBIMA manager (CGA) for more than 10 years.


CEO of Joana Angélica Administração e Participações Ltda., vice-president of the family-owned companies Coto Deguas Fin.Corp., MCDV Prop. Fin.Corp. and ROSV Fin.Corp., besides being a member of the Superior Council of the Associação Comercial da Bahia, of the Regional Council of the Serviço Social da Indústria, of the Council of Fiscal and Tax Affairs of the Federation of Industries of the State of Bahia, founder and Life Member of the Fórum Empresarial da Bahia, among others.

Co -Organizers in Brazil

Javier S. Casademunt

Brazil Director at ESADE Business School in Brazil. Currently, Javier is responsible for the General Management of ESADE Business School in Brazil. Functions include design and implementation of the strategic plan of ESADE in the market, sales managing and business development, mostly through strategic partnerships and Key Account Management.


Country director at IE Business School in Brazil. Currently, Newton is Academic Director at FGVcepe Private Equity and Venture Capital Research Center and is also Professor of Entrepreneurship at FGV and IE Business School.


Consul general of Rumania in Salvador-Bahia-Brasil. President of ABRESCCO. Attorney at law.


Is currently a founding partner of Abrescco, a Business man and manager. Joaci has a great international background, where he studied in prestigious schools and universities, such as, MBA in IE Business School, The American University of Paris, University of San Francisco and UCLACountry director at IE Business School in Brazil. Currently, Newton is Academic Director at FGVcepe Private Equity and Venture Capital Research Center and is also Professor of Entrepreneurship at FGV and IE Business School.

Organizing Committe

Foro Brasil España is a social impact driven organization which promotes discussions regarding the Brazilian social, economic and political outlook in Spain. Headed by Brazilian students and alumni of some of the most renowned Universities and Business Schools, the organization is proudly joining forces with IE, IESE and ESADE leaderships to promote best practices in business innovation among Brazilian Northeastern leaders.

Bruno Pena

Presidente of Council

Filipe Barros


Galeria do evento